Emily

Emily Thompson is JJ Macfield's best friend.

Throughout the game, JJ receives phone texts from the past from Emily that show the relationship between the two.

Emily appears to be JJ's only real confidant, other than FK in one brief moment. JJ is more open with Emily than with anyone else, and tells Emily everything, including about her relationship with her mother, her struggles in college with the difficult work, and later on, her fear that her secret will be revealed. The two attend Moosefoot College together.

Eventually, when JJ's secret is leaked to other students at Moosefoot College, JJ snaps at Emily when Emily's attempts at reassurance fail. Emily's phone stickers involve a moose and a lobster, and are cheerful in nature.

Emily doesn't only show up in text messages but also phone calls. Emily calls JJ several times, talking about things such as her mom rejecting her because of her secret, and later, implying she plans to commit suicide, while saying very cryptic things.

JJ encounters Emily from time to time in person as well.

While walking along a bridge, JJ encounters Emily, who runs away from her before the two are soon separated by the bridge breaking.

Emily later runs away from JJ again at the clock tower. She is seen inside the clock tower, standing near the Deer Man, before later running away again and being found on the roof, having committed suicide, despite the suicide note near her being from JJ.

Emily's final appearances are both at the end of the game. She shows up just before JJ is awakened, and asks JJ, "Did you find what you were looking for? You'd better not lose it again." After JJ is awakened as Male Presenting JJ, Emily hugs JJ and promises never to leave JJ.

Since the prior events were a dream, it's possible that Emily's mysterious phone calls and allusions to having a secret and attempting suicide, were actually JJ's own thoughts about those very same things.