Mom

JJ receives text messages on her phone from her mom many times throughout the course of the game, at very specific locations. All of these messages are from the past, and help explain the events of the story leading up to the visit to the Island of Memories.

JJ's mom is shown to be conservative, old-fashioned, religious, loving, suspicious, and wanting JJ to financially succeed in life.

All of this shows through many text messages. In one message, JJ's mom says that she doesn't agree with "abnormal" relationships and changes in society, such as "co-ed bathrooms" and how "young people like to say, 'I'm genderless.'" JJ responds by asking her mom what "normal" is, and her mom replies that normal is "the way God made you," but then says, "Maybe God makes mistakes sometimes."

JJ's mom repeatedly gives JJ information on how to find a high-paying job, and frequently stresses the importance of getting such a job. She tells JJ that JJ is "the irreplaceable heir to the Macfield family." She also refers to JJ as "Jackie" and sometimes by her full name, "Jackie Jameson Macfield."

JJ complains to Emily multiple times about her mother, saying that she's "oblivious to other people, but somehow always knows when I'm hiding something." She also seems to feel pressured by her mom's constant insistence on getting a high-paying job and carrying on the Macfield name.

Eventually, JJ's mom discovers JJ's secret, which stresses out JJ. It's possible that this, combined with bullying, pressure to succeed, and JJ's mom's conservative values, led to JJ's attempted suicide.

In the ending, JJ's mom calls JJ on the phone, apparently crying profusely (the player cannot hear her voice), and seemingly very remorseful over what happened. JJ appears to be forgiving.